Portfolio
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When crafting a newsletter, I view it as an opportunity to showcase a company’s culture, promote new products or features, and define the brand.
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A well-written blog increases brand visibility and builds trust with your audience/customers. This blog was ghostwritten for a B2B social media agency and was used to both inform the audience and demonstrate thought leadership.
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With an informative yet concise caption and compelling CTA, the audience—retail businesses, C-Store owners, and casino operators—could learn the benefits of what these products could offer their store and was clearly directed to take the next steps.
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No matter how large or small, partnership posts are excellent opportunities to increase engagement with those outside of your network, boosting your company’s online presence and reputation.
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Keeping things concise is a great way to get your point across quickly and effectively.
These ads were used to showcase new products while highlighting key features that their customers were looking for.
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Your website should reflect the personality of your brand and incentivize your audience to learn more. Plus, it’s a great way to differentiate yourself and build out your story!
In this first example, my client wanted to showcase her photography skills and offer her services to other restaurants in the area. Her site is easy to navigate, with digestible content blocks that provide just enough information on what services she offers while showcasing her passion, creativity, and eye for detail.
For the second client, his goal was to grow his online business and increase his follower base. His previous website had ample content, but lacked a clear narrative, visuals, and strategic flow that communicated his value. Through concise copy that defined what he had to offer, relevant imagery, and an updated website layout, I was able to clearly tell his story, provide a better user experience, and build his brand in a way that could set him apart from others in the industry.
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This brochure was designed to provide the sales team with a concise, informative overview of the company’s latest product to give to potential customers. I worked closely with our designer to not only create copy that stood out, but also an engaging color scheme that set this brochure apart from others in the company.